Born
Born footwear has been redefining casual shoes since 1995. Upon entering the footwear industry, Born wanted to revolutionize the comfortable shoe market. Up until this time, this niche within the shoe market had been ignored. It became the company’s main goal to develop footwear that would provide the ultimate comfort while looking fashionable. After years in production, Born shoes became known for developing comfortable styles that were easy to wear, especially for those men and women who spent hours on their feet. Just because you spend most of the day on your feet doesn’t mean your feet have to hurt or you have to wear ugly shoes.
Born believes shoes should be considered an art form. They believe in designing shoes, not just making them. They use a special technique call “Opanka” to construct each shoe. Opanka is a hand-sewn technique where the upper sock lining outsole is hand-sewn together in a single process. This method creates a shoe with natural cushioning that conforms and rebounds with every movement. Born Shoes considers their shoe designs “works of art”. Just because their shoes are comfortable, they felt they didn’t have to lack style. Over the years, this philosophy has increased their customer loyalty. In an economy where brand loyalty is declining, theirs has increased. This has definitively been a positive.
Born created shoes to fill a void in the shoe industry. Using meticulous attention to details, Born’s Creative Director custom designs fresh and innovative styles that any shoe connoisseur would love to wear. Born shoes use premium leathers, shock-absorbing foam and fine detailing to craft unique designs that are constructed for comfort. Born sandals and shoes are extremely lightweight, durable and flexible, leaving a person feeling like they are walking on air, while the contemporary designs are fashionable for any boardroom.
Since the company’s conception over 20 ago, Born has become the leading manufacturer in the comfortable shoe market. They create comfortable shoes fit for any lifestyle. Born shoes can be found in any premier retail shoes, and online at some of the most popular shoe sites. Whenever you see the Born label, you know you’re getting the most comfortable pair of shoes on the market today. You no longer have to ruin your feet just to look good.
